TVS to Resurrect Max R

Now comes TVS!!! Bajaj is marching ahead with its Pulsar and Discover brand while Hero Honda continues to be on No 1 spot with its Splendor. TVS has decided to resurrect the Max R 100 which was discontinued in 2005 after BS II norms. To be in competition and to penetrate in rural marker Max R will be upgraded with a 110 cc engine which will be BS III compilant. It will be sold under the name MaX 4R, as the name suggests it will be a 4 stroke engine.

Clearly Apache and Star were not enough for TVS to be in market and back then Max R did quite a well business because of its competitive price. Well This time also we expect TVS to price Max in competition with Bajaj and Hero Honda. TVS Max-4R will sell along with Jive and Star to grab more market share in the rural segment.

Well lets see where Max 4R takes the company.